Process
No mystery, no missed deadlines, most projects go live in just 7–8 days. A clear, collaborative path from the first call to launch, where you always know exactly where we are and what's next.
How I work
Strategy before pixels
We agree on who we're talking to and what should happen before a single screen gets designed. Pretty is easy; effective is intentional.
Progress you can see
No black box. You get a working preview link from week one and a short demo every week, so there are never any surprises at the end.
Built to be handed over
Clean, documented, accessible code and a tidy design file. When we're done, your team (or your next developer) can pick it up in minutes.
The six phases
Discovery
Day 1–2A deep-dive into your business, your customers and the one metric that matters most. I audit what you have today and where it's leaking attention or revenue.
- Goals & success metrics
- Competitor teardown
- Project roadmap
Strategy & architecture
Day 2–3We map every page to a job. Information architecture, the conversion path and a content plan that tells me exactly what each section needs to say and prove.
- Sitemap & user flows
- Conversion map
- Content outline
Design
Day 3–4High-fidelity, on-brand screens with motion considered from the start. We review together in the browser-ready file and refine until it feels inevitable.
- Design system
- Full page designs
- Interactive prototype
Build
Day 4–7Pixel-true, responsive development on a modern stack. Fast, accessible and tested across real devices, with a live preview you can click through any time.
- Responsive build
- CMS setup
- Live staging link
Launch
Day 7–8The careful part. QA, SEO, analytics, redirects and a zero-drama deploy. We go live together and I stay close to watch the first numbers land.
- QA & cross-browser pass
- SEO & analytics
- Deploy & handover
Growth
OngoingLaunch is a starting line. We review real data, run experiments and iterate, turning a finished website into a compounding asset.
- Performance review
- A/B experiments
- Iteration backlog
Working together
You work directly with the person doing the work, no account managers, no telephone game. One point of contact from the first email to the final deploy.
Updates are async by default and respect your time: a short written summary plus a fresh preview link each week, with calls only when they actually move things forward.
Average reply time: under 12 hours.
Good to know
Less than you'd think, but your input is gold at three moments: the kickoff, the design review, and just before launch. Expect a short weekly demo and a couple of focused feedback rounds. I handle everything in between.